On June 27, 2012, FIR co-host Shel Holtz delivered a closing-day presentation at the IABC 2012 World Conference on the real meaning for communicators of the shift to mobile and the related issue of games and gamification. While many communicators aren’t even thinking yet about mobile (at an earlier conference…
FIR Book Review Editor Bob LeDrew reviews Marketing in the Round, a collaboration between Arment-Dietrich CEO Gini Dietrich and marketing strategist Geoff Livingston. From the book description: “It’s not about social media. Or new (or old) media. It’s about results – and there’s only one way to get results. You…
What a destruction of trust in this report of what people in Barclays Bank have been doing behind the scenes and for which the bank has been fined £290 million. […] Former City minister Lord Myners told the BBC that the people at the top should take responsibility for “a…
It’s taken quite a while but it’s finally here – Wikipedia Best Practice Guidance for Public Relations Professionals: version 1 of a document that sets out a formal picture on how the Chartered Institute of Public Relations (CIPR) believes public relations practitioners should behave when it comes to content on…
In May, I wrote about Present.me, a cloud-based tool that lets you create audio-visual presentations combining a slide deck with a video you record to make an online presentation that your community can watch on demand, any time. As the creators say, think of Slideshare meets YouTube. Finally I found…
Content summary: Neville’s at SWCC meeting in Bath on June 25; Shel’s at the IABC World Conference, FIR lunchtime meetup in Chicago on Wednesday June 27; FIR Interview with Badgeville’s Adena DeMonte is up; FIR Book Review by Bob LeDrew on Marketing in the Round by Gini Dietrich and Geoff…
Badgeville, the gamification service, introduced “social mechanics” on June 20, with features including a “Behavior Graph” that allows companies to measure specific social behaviours, and “Social Context,” an activity stream not unlike a Facebook newsfeed that companies can add to their own web and mobile properties. In this interview, FIR…
Like most business bloggers, I’m pretty immune to unsolicited requests to publish guest posts and other content especially from people who clearly have undisclosed motives (take a look at what Paul Sutton has to say on that topic). Now and again, though, something feels right and clearly is worth doing.…
