On June 27, 2012, FIR co-host Shel Holtz delivered a closing-day presentation at the IABC 2012 World Conference on the real meaning for communicators of the shift to mobile and the related issue of games and gamification. While many communicators aren't even thinking yet about mobile (at an earlier conference session, someone argued that mobile is a consideration for IT and HR, not communications), others are focused on deploying apps and optimizing their existing websites for smaller screens. … [Read more...] about FIR Speakers and Speeches: Shel Holtz on mobility, games and gamification
Archives for June 2012
FIR Book Review: Marketing in the Round by Gini Dietrich and Geoff Livingston
FIR Book Review Editor Bob LeDrew reviews Marketing in the Round, a collaboration between Arment-Dietrich CEO Gini Dietrich and marketing strategist Geoff Livingston. From the book description: "It's not about social media. Or new (or old) media. It's about results - and there's only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That's how you choose the best platforms and messages for each customer. … [Read more...] about FIR Book Review: Marketing in the Round by Gini Dietrich and Geoff Livingston
Barclays cultural crookery and immorality
What a destruction of trust in this report of what people in Barclays Bank have been doing behind the scenes and for which the bank has been fined £290 million. [...] Former City minister Lord Myners told the BBC that the people at the top should take responsibility for "a complete cultural failure". He said the behaviour of Barclays staff was the worst he had seen. "This is the most corrosive failure of moral behaviour I have seen in a major UK financial institution in my career," he … [Read more...] about Barclays cultural crookery and immorality
The journey begins: guidance from the CIPR on PR and Wikipedia published
It's taken quite a while but it's finally here - Wikipedia Best Practice Guidance for Public Relations Professionals: version 1 of a document that sets out a formal picture on how the Chartered Institute of Public Relations (CIPR) believes public relations practitioners should behave when it comes to content on Wikipedia. The most controversial view clearly stated in the guidance - the concept of which has been in the doc since its earliest public incarnation as a draft made available in May … [Read more...] about The journey begins: guidance from the CIPR on PR and Wikipedia published
Presenting a video and slideshow mashup
In May, I wrote about Present.me, a cloud-based tool that lets you create audio-visual presentations combining a slide deck with a video you record to make an online presentation that your community can watch on demand, any time. As the creators say, think of Slideshare meets YouTube. Finally I found a moment to actually use it: I've created a video presentation of "The Big Online Picture," the presentation I gave to a meeting of South West Corporate Communicators in Bath on June 25. Take … [Read more...] about Presenting a video and slideshow mashup
The Hobson and Holtz Report – Podcast #657: June 25, 2012
Content summary: Neville's at SWCC meeting in Bath on June 25; Shel's at the IABC World Conference, FIR lunchtime meetup in Chicago on Wednesday June 27; FIR Interview with Badgeville's Adena DeMonte is up; FIR Book Review by Bob LeDrew on Marketing in the Round by Gini Dietrich and Geoff Livingston will be up soon; Gini Dietrich is the next guest on the FIR Book Club on June 29; News That Fits: How Google+ Hangouts On Air will disrupt the conference business for producers and attendees; Ragan … [Read more...] about The Hobson and Holtz Report – Podcast #657: June 25, 2012
FIR Interview: Badgeville Marketing Director Adena DeMonte
Badgeville, the gamification service, introduced "social mechanics" on June 20, with features including a "Behavior Graph" that allows companies to measure specific social behaviours, and "Social Context," an activity stream not unlike a Facebook newsfeed that companies can add to their own web and mobile properties. In this interview, FIR co-host Shel Holtz talks with Adena DeMonte, Badgeville's director of marketing, about social mechanics, the gamification platform introduced last month, … [Read more...] about FIR Interview: Badgeville Marketing Director Adena DeMonte
Because it’s a good cause
Like most business bloggers, I'm pretty immune to unsolicited requests to publish guest posts and other content especially from people who clearly have undisclosed motives (take a look at what Paul Sutton has to say on that topic). Now and again, though, something feels right and clearly is worth doing. This is one of those instances - an email I received from Jason Hulbert, press officer at the charity Meningitis UK, asking if I'd publish a letter from their founder, Steve Dayman. "We … [Read more...] about Because it’s a good cause