June 2012 - NevilleHobson.com

FIR Speakers and Speeches: Shel Holtz on mobility, games and gamification

On June 27, 2012, FIR co-host Shel Holtz delivered a closing-day presentation at the IABC 2012 World Conference on the real meaning for communicators of the shift to mobile and the related issue of games and gamification. While many communicators aren’t even thinking yet about mobile (at an earlier conference session, someone argued that mobile is a consideration for IT and HR, not communications), others are focused on deploying apps and optimizing their existing websites for smaller screens. The issues…

FIR Book Review: Marketing in the Round by Gini Dietrich and Geoff Livingston

FIR Book Review Editor Bob LeDrew reviews Marketing in the Round, a collaboration between Arment-Dietrich CEO Gini Dietrich and marketing strategist Geoff Livingston. From the book description: “It’s not about social media. Or new (or old) media. It’s about results – and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how…

Barclays cultural crookery and immorality

What a destruction of trust in this report of what people in Barclays Bank have been doing behind the scenes and for which the bank has been fined £290 million. […] Former City minister Lord Myners told the BBC that the people at the top should take responsibility for “a complete cultural failure”. He said the behaviour of Barclays staff was the worst he had seen. “This is the most corrosive failure of moral behaviour I have seen in a…

The journey begins: guidance from the CIPR on PR and Wikipedia published

It’s taken quite a while but it’s finally here – Wikipedia Best Practice Guidance for Public Relations Professionals: version 1 of a document that sets out a formal picture on how the Chartered Institute of Public Relations (CIPR) believes public relations practitioners should behave when it comes to content on Wikipedia. The most controversial view clearly stated in the guidance – the concept of which has been in the doc since its earliest public incarnation as a draft made available…

Presenting a video and slideshow mashup

In May, I wrote about Present.me, a cloud-based tool that lets you create audio-visual presentations combining a slide deck with a video you record to make an online presentation that your community can watch on demand, any time. As the creators say, think of Slideshare meets YouTube. Finally I found a moment to actually use it: I’ve created a video presentation of “The Big Online Picture,” the presentation I gave to a meeting of South West Corporate Communicators in Bath…