On June 27, 2012, FIR co-host Shel Holtz delivered a closing-day presentation at the IABC 2012 World Conference on the real meaning for communicators of the shift to mobile and the related issue of games and gamification. While many communicators aren't even thinking yet about mobile (at an earlier conference session, someone argued that mobile is a consideration for IT and HR, not communications), others are focused on deploying apps and optimizing their existing websites for smaller screens. … [Read more...] about FIR Speakers and Speeches: Shel Holtz on mobility, games and gamification
Archives for June 2012
FIR Book Review: Marketing in the Round by Gini Dietrich and Geoff Livingston
FIR Book Review Editor Bob LeDrew reviews Marketing in the Round, a collaboration between Arment-Dietrich CEO Gini Dietrich and marketing strategist Geoff Livingston. From the book description: "It's not about social media. Or new (or old) media. It's about results - and there's only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That's how you choose the best platforms and messages for each customer. … [Read more...] about FIR Book Review: Marketing in the Round by Gini Dietrich and Geoff Livingston
Barclays cultural crookery and immorality
What a destruction of trust in this report of what people in Barclays Bank have been doing behind the scenes and for which the bank has been fined £290 million. [...] Former City minister Lord Myners told the BBC that the people at the top should take responsibility for "a complete cultural failure". He said the behaviour of Barclays staff was the worst he had seen. "This is the most corrosive failure of moral behaviour I have seen in a major UK financial institution in my career," he … [Read more...] about Barclays cultural crookery and immorality
The journey begins: guidance from the CIPR on PR and Wikipedia published
It's taken quite a while but it's finally here - Wikipedia Best Practice Guidance for Public Relations Professionals: version 1 of a document that sets out a formal picture on how the Chartered Institute of Public Relations (CIPR) believes public relations practitioners should behave when it comes to content on Wikipedia. The most controversial view clearly stated in the guidance - the concept of which has been in the doc since its earliest public incarnation as a draft made available in May … [Read more...] about The journey begins: guidance from the CIPR on PR and Wikipedia published
Presenting a video and slideshow mashup
In May, I wrote about Present.me, a cloud-based tool that lets you create audio-visual presentations combining a slide deck with a video you record to make an online presentation that your community can watch on demand, any time. As the creators say, think of Slideshare meets YouTube. Finally I found a moment to actually use it: I've created a video presentation of "The Big Online Picture," the presentation I gave to a meeting of South West Corporate Communicators in Bath on June 25. Take … [Read more...] about Presenting a video and slideshow mashup