FIR Live is back with all-star panel on influencer marketing


Has it really been 10 months since the last FIR Live?

It may have been a while, but when we decided to bring the real-time single-topic panel discussion back, we did it in a big way. We’ll be talking about influencer marketing – what’s hype, what’s legit, what works, what doesn’t – with an all-star panel that includes:

  • David Armano – EVP, Global Innovation and Integration at Edelman
  • Gini Dietrich – CEO at PR firm Arment Dietrich, Inc, and Spin Sucks blogger
  • Andrew Grill – CEO at influencer platform Kred
  • Zena Weist – VP of Strategy at social software company Expion

Additional panelists will be announced once we’ve locked them in.

FIR Live will take place on Saturday, June 16 at 10am Pacific, noon Eastern and 6pm London. We’re still working out which platform well use, but were leaning toward a Google Hangout On Air. We’ll be back with details when we have them, but as with all FIR Live episodes, you’ll be able to weigh in with a call or comment in the chat room.

For now, be sure to mark your calendars so you won’t miss this provocative and informative discussion about a fast-growing social marketing tactic. If you’re not able to participate live, don’t worry – the segment will be made available as a regular FIR episode for listening when its convenient for you.

FIR Live #24
Saturday, June 16, 2012
10am PT / 1pm ET / 6pm UK

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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    […] UK time, we’ll be doing our first Google+ Hangout On Air, with an FIR Live episode that is a panel discussion on influencer marketing. You can watch it live on YouTube, or see the recording that will be posted afterwards. Or listen […]

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