A few weeks ago, Ford launched an influencer outreach campaign in six European countries as part of a build-up to the European launch of its B-MAX car this summer. The car (a mini MPV) features pillar-less doors: there is no traditional central B-pillar which instead is integrated into the doors themselves (video). Easy access to the car's interior is via sliding rear doors - a feature Ford makes a lot of in its promotional material about the car. The pillar-less sliding doors feature is a … [Read more...] about Experiencing Ford’s 3D B-MAX hologram
Archives for May 2012
The Hobson and Holtz Report – Podcast #653: May 28, 2012
Content summary: Next FIR Live panel discusses influencer marketing on June 16; LikeMinds 2012 summary; News That Fits: the rise of visual communication; Michael Netzley reports from Singapore on a changing media environment in North Korea and Edelman's report on digital trends in Asia; Ragan promo; CEOs embark on a new era of leadership as they embrace a more connected culture, says global IBM CEO study; content marketing for the masses; listener comments; the Media Monitoring Minute with … [Read more...] about The Hobson and Holtz Report – Podcast #653: May 28, 2012
Giving you a choice about cookies
A year ago a law - known as Directive 2009/136/EC - came into effect throughout the European Union on the use of cookies on websites, requiring a website owner to seek visitors' consent to cookies being saved to their computers when they visit a website (more on cookies). Implementing the law in the UK was delayed for a year to give businesses time to become compliant. The Information Commissioner's Office - responsible for policing the implementation of the UK-specific version of the EU law … [Read more...] about Giving you a choice about cookies
FIR Live is back with all-star panel on influencer marketing
Has it really been 10 months since the last FIR Live? It may have been a while, but when we decided to bring the real-time single-topic panel discussion back, we did it in a big way. We’ll be talking about influencer marketing - what's hype, what's legit, what works, what doesn't - with an all-star panel that includes: David Armano - EVP, Global Innovation and Integration at Edelman Gini Dietrich - CEO at PR firm Arment Dietrich, Inc, and Spin Sucks blogger Andrew Grill - CEO at … [Read more...] about FIR Live is back with all-star panel on influencer marketing
Bonfire of the Vanities 2012
The Tom Wolfe novel from the 1980s that's the title of this post - along with the movie of the same name - comes to my mind when reading media reports and online commentary and punditry this morning about the Facebook initial public offering last week and its immediate (current) aftermath. Many if not all of the novel's ingredients of ambition, racism, social class, politics, and greed in 1980s New York City are playing out in what already looks like a 2012 update to the 1980s story. At … [Read more...] about Bonfire of the Vanities 2012
The Hobson and Holtz Report – Podcast #652: May 21, 2012
Content summary: Michael Netzley in Singapore still without voice; FIR Speakers & Speeches podcast of Neville's PRII conference presentation is up; next FIR Live on influence marketing set for June 16; Neville speaking at Like Minds conference in Exeter this week: discount price for FIR listeners; GaggleAmp update; News That Fits: high-growth companies in Europe embrace social media says Google-sponsored survey; GM ends Facebook advertising but Ford doesn't; Ragan promo; Dan York reports on … [Read more...] about The Hobson and Holtz Report – Podcast #652: May 21, 2012
Microsoft launches social search network So.cl
Microsoft launched a "social search network" on Sunday - So.cl. Here's how Microsoft describes it: So.cl (pronounced "social") is an experimental research project, developed by Microsoft’s FUSE Labs, focused on exploring the possibilities of social search for the purpose of learning. So.cl combines social networking and search, to help people find and share interesting web pages in the way students do when they work together. So.cl helps you create rich posts, by assembling montages of … [Read more...] about Microsoft launches social search network So.cl
QR codes at the heart of Monmouthpedia
An interesting experiment gets its official launch this weekend when Monmouthpedia formally kicks off today. The Welsh town of Monmouth is the focus of this Wikipedia project that aims to create physical connections between places throughout the town, and events in its history, with respective content on Wikipedia. According to the description on Wikipedia: [...] The project aims to cover every single notable place, person, artefact, plant, animal and other things in Monmouth in as many … [Read more...] about QR codes at the heart of Monmouthpedia