Experiencing Ford’s 3D B-MAX hologram

A few weeks ago, Ford launched an influencer outreach campaign in six European countries as part of a build-up to the European launch of its B-MAX car this summer. The car (a mini MPV) features pillar-less doors: there is no traditional central B-pillar which instead is integrated into the doors themselves (video). Easy access to the car’s interior is via sliding rear doors – a feature Ford makes a lot of in its promotional material about the car. The pillar-less…

The Hobson and Holtz Report – Podcast #653: May 28, 2012

Content summary: Next FIR Live panel discusses influencer marketing on June 16; LikeMinds 2012 summary; News That Fits: the rise of visual communication; Michael Netzley reports from Singapore on a changing media environment in North Korea and Edelman’s report on digital trends in Asia; Ragan promo; CEOs embark on a new era of leadership as they embrace a more connected culture, says global IBM CEO study; content marketing for the masses; listener comments; the Media Monitoring Minute with CustomScoop; Dan…

Giving you a choice about cookies

A year ago a law – known as Directive 2009/136/EC – came into effect throughout the European Union on the use of cookies on websites, requiring a website owner to seek visitors’ consent to cookies being saved to their computers when they visit a website (more on cookies). Implementing the law in the UK was delayed for a year to give businesses time to become compliant. The Information Commissioner’s Office – responsible for policing the implementation of the UK-specific version…

FIR Live is back with all-star panel on influencer marketing

Updated on June 16, 2012 Has it really been 10 months since the last FIR Live? It may have been a while, but when we decided to bring the real-time single-topic panel discussion back, we did it in a big way. We’ll be talking about influencer marketing – what’s hype, what’s legit, what works, what doesn’t – with an all-star panel that includes: David Armano – EVP, Global Innovation and Integration at Edelman Gini Dietrich – CEO at PR firm…

Bonfire of the Vanities 2012

The Tom Wolfe novel from the 1980s that’s the title of this post – along with the movie of the same name – comes to my mind when reading media reports and online commentary and punditry this morning about the Facebook initial public offering last week and its immediate (current) aftermath. Many if not all of the novel’s ingredients of ambition, racism, social class, politics, and greed in 1980s New York City are playing out in what already looks like…

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