+McKinsey & Company has a good assessment of social media in their quarterly journal article “Demystifying social media.”

The chart you see here shows a visual representation of key points in the article. It’s good and something I would guess will make its way into the PowerPoint decks of anyone doing a presentation to the C-Suite.

But I pray its title doesn’t catch on as a snappy descriptor for what social media is:

“Social media enables targeted marketing responses at individual touch points along the consumer decision journey.”

OMG! The winning line in bullshit bingo!

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. David Amerland

    Spot on description of their take on this. I know they need to operate in a corporate environment but it is time they understood that social media has wrongfooted so many companies to date exactly because of this 'old mentality' approach, where they try to shoehorn it into a pre-conceived broadcast marketing channel.

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