+McKinsey & Company has a good assessment of social media in their quarterly journal article “Demystifying social media.”

The chart you see here shows a visual representation of key points in the article. It’s good and something I would guess will make its way into the PowerPoint decks of anyone doing a presentation to the C-Suite.

But I pray its title doesn’t catch on as a snappy descriptor for what social media is:

“Social media enables targeted marketing responses at individual touch points along the consumer decision journey.”

OMG! The winning line in bullshit bingo!

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