The study, conducted in collaboration with The Economist Intelligence Unit, involved interviews with hundreds of CEOs. The results led to the identification of six types of socially engaged enterprises and offers insights for organizations that want to assess their own social engagement against their peers.
According to the study, “The Economics of the Socially Engaged Enterprise,” most socially engaged companies are led by CEOs and other leaders who advocate for culture change in order to support deeper levels of engagement. Listening centers and influencer engagement are now the price of admission for the most advanced companies, according to the study, which revealed economic and business values for engagement across 10 distinctive social engagement activities.
In this FIR Interview, PulsePoint partner Michael Gale and associate Jacklyn Allgayer discuss the findings of the study with FIR co-host Shel Holtz.
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About our Conversation Partners
He is part of PulsePoint Group’s team building the social engagement architecture for a range of B2B and B2C industries that range from pharma to high net tech companies. Michael Gale is co-author of “The Economics of the Socially Engaged Enterprise” and continues to lead innovative research initiatives at PulsePoint Group.
Connect with Michael on Twitter at @MichaelGale.
Since joining PulsePoint Group, Jacklyn has worked with numerous Fortune 500 companies including Delta, Dell, and GE among several higher education institutions to develop and manage social media and reputation management programs that include influencer engagement, digital monitoring and response, content strategy development, issues management and social stakeholder engagement. Jacklyn continues to conduct key research that validates the conclusions reached in “The Economics of the Socially Engaged Enterprise.”
Connect with Jacklyn on Twitter at @JacklynAllgayer.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)