Content summary: FIR Book Review of “Reality is Broken” is up, another book review coming this week; News That Fits: Klout gears up for brand pages and social media dominance; Ragan promo; information control at the London Olympics 2012 vs ambush marketers (and activists); Michael Netzley’s Asia report from Singapore;…
Jim Connolly posted a link on his Google+ page to “No Such Thing As A Good Scraper” by AJ Kohn, who writes a pretty good analysis and summary of what content scrapers often do with your written content. You’re not wholly sure what content scraping is? The Wikipedia definition of…
A very neat idea from Google – a game to raise awareness of, and educate you about, Google Maps. Cube runs in your browser (ideally Google Chrome). You play it by completing levels that set you navigational challenges in various cities around the world. I just completed the first level,…
One of the most useful features of Twitter for events like conferences and tweet chats is the hashtag. A hashtag – a keyword preceded by the ‘#’ symbol – enables conference-goers, the event organizer and anyone else interested in the event to see all tweets that include the hashtag. It…
FIR co-host Shel Holtz reviews Jane McGonigal‘s Reality is Broken, which argues that the principles of game play can lead to better results than the routine approaches we take to problem-solving in the real world. From the book’s description: “In this ground-breaking exploration of the power and future of gaming,…
The first round in the French presidential election ended yesterday with the result that Socialist Party challenger François Hollande narrowly edged in front of incumbent President Nicolas Sarkozy by the slim margin of just over 1 percent of the vote. Both men will compete in a second round run-off, due…
Content summary: Pinterest update cont’d: Pinterest is now losing users says Business Insider; Neville speaking at PRII annual conference in Dublin on April 26, Bernie Goldbach there too, FIR Tweetup Dublin on April 25; FIR Book Reviews of “Reality is Broken” and “#FAIL: The 50 Greatest Social Media Screwups” coming…
It’s probably just as well that Aviva Investors talks only about its markets and its clients on its website home page, and not its employees. According to a report in the Telegraph, the HR department at the asset management firm fired all 1,300 employees on April 20 – by email,…
