FIR Book Review: Evangelist Marketing by Alex Goldfayn

Guest reviewer Robin Browne offers his thoughts on Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t) by Alex L. Goldfayn. Here’s the description of the book: “In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not…

Close