From the book description:
“It is essential that businesses know how to communicate quickly, often pre-emptively, and effectively to survive – and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency (5WPR), For Immediate Release, Ronn Torossian reveals how public relations can do just that – while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).”
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For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations by Ronn Torossian
Publisher: BenBella Books
Hardcover, 288 pages
Published October 2011
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)