Good words on the Social Media MBA


Last year, I wrote and contributed a chapter to The Social Media MBA, a collaborative book published in the UK in January 2012 and in the US in February. I heard from the book’s editor, Christer Holloman, the other day with some interesting information on the book’s progress over the past three months:

  1. Sales are great!
  2. Rights have been snapped up for publishing it in the Spanish language; and
  3. There are some terrific reviews on Amazon.

The first two news items are great, no doubt about it. Number 2 in particular means that more people in more countries will have the chance to use this book in their own language – great opportunities, then, in Spain, Latin America and some countries in Asia, notably The Philippines, not to mention the Hispanic US.

And the reviews on Amazon, they really are terrific as this screenshot mashup suggests.


Only ten reviews so far on the Amazon UK website for the hardback printed book but, with the exception of one, all are 4- and 5-star recommendations.

I think The Social Media MBA is quite a unique publication in that each of the 15 individual chapters and the 5 case studies is written by a different author, and each topic treats its subject matter somewhat differently to the many ‘how-to?’ books about social media out there. This is more about ‘why-to?’

And what a collection of influential voices – here are the co-authors, in alphabetical order:

Eb Adeyeri, Johan Bergelin, Ged Carroll, Jed Hallam, Tim Hoang, Neville Hobson, David Marrinan-Hayes, Michael Netzley, Zaheer Nooruddin, Euan Semple, Max Tatton-Brown, Boris Veldhuijzen van Zanten, Jeremy Woolf, Alex Yenni, and Simon Young.

But don’t just take my word about the book! Read the reviews.

And if you really need more convincing about whether or not to buy this book, you can sample it for free if you have a Kindle – you can download the first chapter Quick Recap (pleasingly for me, the chapter I wrote) free of charge to see if you like it.


That Kindle free-chapter download also includes Christer’s preface where you can read about how he planned the book and his own philosophy on the ‘why-to?’ approach to the overall topic.

And if you want more free, there’s one other chapter offered as a PDF download from the book website – Chapter 10: Social Media Business Engineering by Jed Hallam.

If you do buy it, and enjoy it (or even if not), why not share your opinions about it online?

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.