FIR Book Review: Evangelist Marketing by Alex Goldfayn

Guest reviewer Robin Browne offers his thoughts on Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t) by Alex L. Goldfayn. Here’s the description of the book:

“In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales.

In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars – easy money that’s voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language.

Evangelist Marketing is written for consumer tech companies big and small – from PC manufacturers to web-based services. It’s also sure to improve the work of their marketing and public relations agencies.”

Get this podcast:

Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t) by Alex L. Goldfayn.

Publisher: BenBella Books
Hardcover, 288 pages
Published January 2012
ISBN-10: 1936661098
ISBN-13: 978-1936661091

Purchase at Amazon US (US Kindle edition), Amazon Canada, or Amazon UK (UK Kindle edition).

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This FIR Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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