FIR Book Club #2: "Measure What Matters" author Katie Paine

katiepainefirKatie Paine was the guest author for the second installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew.

Katie Delahaye Paine is the founder of KDPaine & Partners LLC, a New Hampshire-based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. She is the author of Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships (Wiley, March 2011) as well as the popular text book, Measuring Public Relationships (KDPaine & Partners 2007). She is also the publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink Worldwide, Inc. in 1999.

Katie was an initial founder of the Institute for Public Relations special commission on measurement and evaluation and is a Founding Fellow of the Society for New Communications Research. Katie was named one of PR Week’s 2008 Power Players for her advocacy of PR measurement. KDPaine & Partners won the prestigious Award of Excellent from the Society for New Communications Research in both 2009 and 2010. Her firm was also awarded the 2008 Jack Felton Golden Ruler of Measurement Certificate of Merit from the Institute for Public Relations. In 2006, Katie Paine received the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review.

This podcast was recorded live on TalkShoe.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.