16 business podcasts worth listening to


As a podcaster, I listen to quite a few other communication-related business podcasts. Finding good ones (always a rather subjective term) isn’t easy, though.

I’ve previously lamented the lack of really compelling business audio other than radio that I can listen to in the car or at my desk or when walking around the supermarket. In the UK, there’s plenty of choice for comedy, music and mainstream-produced business content but not so much the personal, informal and friendly niche content from people like, well, Shel and me.

As I hear similar thinking from quite a few people I know, I’m here to offer you a solution to the dilemma, one that stares me in the face every time I write the show notes for the For Immediate Release podcasts that Shel and I present – our recommended listening chart of other podcasts, that appears in the sidebar on our podcast blog.

In this post, I’ve made a list of compelling listening that I’m sure you’ll enjoy if you haven’t discovered them yet. Follow the link to each website to listen, where you’ll also find links to subscribe via RSS and iTunes.

In alphabetical order, here we go…

iabccafe2goIABC Cafe2Go. The official podcast from the International Association of Business Communicators, it features Conversations with CEOs, CW Radio and updates on IABC‘s programmes and initiatives as well as discussion of current issues and trends in communication. Cafe2Go also features frequent interviews with business leaders that are produced mainly by Shel or me as part of our volunteerism activities (we’re both long-time active IABC members). Cafe2Go is worth a listen whether you’re an IABC member or not.

insideprInside PR. A weekly social media and public relations podcast hosted by a trio of communicators in the US and Canada: Gini Dietrich, Joseph Thornley and Martin Waxman. Each week, the three industry veterans take a look at the state of the PR industry, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.

jaffejuiceJaffe Juice. How to describe this iconoclastic podcast from Joseph Jaffe? Let the blog’s words tell the story: “Welcome to the reincarnated and reinvigorated Jaffe Juice. What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity.”

providentpartnersMarketing Edge from Provident Partners. One of the longest-running marketing and public relations podcasts. Host Albert Maruggi in the US “weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders.”

marketingovercoffeeMarketing Over Coffee. Hosts John Wall and Christopher Penn record the show every business Wednesday at 5:30am Eastern Time at a coffee shop in Natick, Massachusetts, just outside Boston. Each show is about 20 minutes long and is filled with the kinds of marketing tips and tricks that you can only get out of casual conversation outside the office.

mediabullseyeMedia Bullseye Radio. Led by our friends Chip Griffin and Jen Zingsheim at CustomScoop in Concord, New Hampshire, Media Bullseye Radio explores the changing communications landscape for marketing, media, and public relations professionals.

socialprosSocial Pros Podcast. The newest kid on the podcasting block from social media and content strategist Jay Baer in the US. Now on its 6th weekly episode, Social Pros “shines the spotlight on social media practitioners, people doing the real work for real companies.”

ontherecordonlineOn the Record Online. Presented by our friend and digital marketing consultant, entrepreneur and author Eric Schwartzman in Los Angeles since April 2005 (just three months after Shel and I kicked off with FIR), OTRO offers a compelling perspective and insights on how technology is changing the way organizations communicate, and the way people consume media and information.

prandotherdeadlysinsPR and Other Deadly Sins. From Canadians Mark Blevis, a digital public affairs strategist, and communicator (and FIR Book Reviews editor) Bob LeDrew, “both seasoned communicators (which does NOT mean they’ve been rolled in celery salt), PR and Other Deadly Sins will be the record of sometimes thoughtful, sometimes irreverent, but hopefully always worthwhile bull sessions about PR, social media, communications, and the sweet spot where they all intersect.”

prweekuspodcastsPR Week Podcasts. From PR Week magazine in the US, The PR Week podcasts are presented by US Editor-in-Chief Steve Barrett and guests, discussing topical PR and related issues and news. (Unfortunately, access to the the website show notes is behind a subscriber login paywall, but you can get the shows themselves on free subscription via iTunes.)

sixpixelspodcastSix Pixels of Separation – The Podcast. With one of the most well-known and -regarded business podcasts, Mitch Joel – the “Rock Star of Digital Marketing” and “one of North America’s leading digital visionaries,” according to Marketing Magazine in the US – offers discussion, commentary, opinion and genuine insight at the intersection of digital marketing and personal branding.

stevelubetkinSteve Lubetkin’s Podcasts. A wide-ranging menu of content, much directly related to communication, are the podcast staples for clients of Steve Lubetkin‘s consulting firm, a producer of audio, video, and multimedia content for broadcast over the internet as podcasts, vidcasts, video and audio news features, screencasts and other formats. Unmissable content: you’ll find something of value here.

trafcomnewsTrafcom News Podcast. A big favourite of mine from Canadian communicator Donna Papacosta (who also adds her voice to FIR each week). Donna describes Trafcom News as “interviews and discussions about topics that are important to people in the business of communicating. It might be writing, speaking, marketing, social media or something interesting in the news.”

prsaVoices of Public Relations. Podcasts every few months from the Public Relations Society of America that offer insight into topical issues including PRSA webinar audio, conference specials and more. “Join the public relations conversation,” says the PRSA, “and get expert insight from across the industry.”

In addition, there are two others that you might want to check although no new episodes of their podcasts have been published this year so far:

  • Online PR Podcast. Pete Codella and Mark Polson “delve into the world of digital public relations, marketing and advertising, with a special focus on website development and search placement. Call it social media, new media, digital media or just plain old media, it’s all the rage.” (Latest episode on the website is from October 2011.)
  • Quiet News Day. A weekly podcast that “offers insight into PR, journalism, and social media.” Produced in Edinburgh, Scotland, by Scott Douglas and Shaun Milne, the pair discuss the changing nature of communications in Scotland and elsewhere in the UK, as well as relevant news on social media from around the world. (Latest episode on the website is from November 2011.)

I hope you enjoy your listening experience with all of these as I have over the years.

Any others focused, broadly, on the intersection of business / communication / technology that you’d recommend?

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Donna Papacosta

    Thanks for the mention, Neville. Also for the reminder about Jay Baer’s new podcast; I’ve been meaning to listen. Of course FIR is always at the top of my listening list, and has been since 2005. The others you’ve mentioned are certainly among my favourites.

  2. Tom Murphy

    Thanks Neville, I spend far too much time interesting to podcasts, but this is a good list which includes some I listen to (including FIR of course) already and some new one.

    I’d also include the Beancast (http://www.thebeancast.com/) which is more on the intersection of advertising and online but also covers PR related topics.


  3. Jay Baer

    Thank you very much Neville. You’re too kind. Eric Boggs (my co-host and I) have almost no idea what we’re doing, but we’re loving the podcast format, and growing every week. You’re our inspiration!

  4. Steve "@PodcastSteve" Lubetkin

    Neville, thanks for including me in the list! We’ve tried very hard to convince businesses that podcast content, whether audio or video, is not about being a viral sensation, but it’s about producing sharp, useful business content for people who need to make decisions about using that company’s products or services. It isn’t about getting a million downloads, but about getting the RIGHT 200-500 downloads from people ready to do business.

    Many companies are now realizing that effective use of podcasting technology can be a valuable addition to their communications mix. Full length seminars or roundtable discussions are an important way to promote thought leadership and subject matter expertise.

  5. Jen Zingsheim

    Neville–thanks for including the Media Bullseye podcast–we’re on a brief hiatus–no shows in March or April–as we get set to launch some new products. Will let you know when we’re up and running again!


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