Last week, I asked "Who 'owns' social?" as part of my preparation for moderating a panel discussion with that title at The Social Customer 2012 conference that took place in London yesterday. The post attracted a handful of great comments from Adam Tinworth, Shel Holtz, David B. Thomas and David Terrar, each of whose views added to the richness of the discussion yesterday. And rich it was. Each member of the panel - Katy Howell (Managing Director, Immediate Future); Nick Sharples … [Read more...] about Does it really matter who owns social?
Archives for March 2012
FIR Interview: Erik Huddleston, CTO of Dachis Group
Austin, Texas-based Dachis Group defines itself as an organization that "powers the design, development, management and measurement of social business solutions for the world's leading companies." To this end, among the products and services the company offers is the Social Business Index, a tool that, they say, sucks in data from over 100 million social accounts for more than 30,000 brands every 15 minutes to build a real-time picture of the success of brands and companies in their social … [Read more...] about FIR Interview: Erik Huddleston, CTO of Dachis Group
How to hack an RSS feed from a Twitter hashtag
If you moderate or participate in tweet chats, you know how frantic they can be. In a lively discussion, you can get a constant firehose of tweets pouring at you over the course of the chat, often an hour or so. Capturing the full flood of Twitter chat is no easy task. There are workarounds (eg, copy tweets and paste periodically into a text editor, or use Storify) yet most if not all are pretty manually intensive. As a continuing advocate and lover of RSS feeds, it's great to learn of a … [Read more...] about How to hack an RSS feed from a Twitter hashtag
Big Google disruption
+The Next Web reports that Google is planning to launch a commenting system to rival that of Facebook's. [...] The Google comment system ... will have deep links to Google’s network of services and websites, indexing comments in Google Search, and most significantly, the system will be available for use on third party sites. [...] A third party Google comment system would ensure that users are further plugged in to their Google accounts, and one step closer to Google+. I wonder if Google would … [Read more...] about Big Google disruption
The Hobson and Holtz Report – Podcast #644: March 26, 2012
Content summary: Shel's travelling, Neville solo recording this week; FIR Interview with PRSA's Gerard Corbett posted; FIR Book Review of For Immediate Release (no kidding) by Ronn Torossian posted; RSS feed problems with the last episode fixed; News That Fits: blogs on the rise; Ragan promo; Neville and Dan York in conversation: what Dan's doing this week in Paris with the IETF, the whole Facebook password privacy kerfuffle, and more; the Media Monitoring Minute with CustomScoop; listener … [Read more...] about The Hobson and Holtz Report – Podcast #644: March 26, 2012
FIR Book Review: For Immediate Release by Ronn Torossian
FIR Book Review Editor Bob LeDrew reviews the new book by 5WPR founder, president and CEO Ronn Torossian, For Immediate Release (no kidding). The book's subtitle is Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations. From the book description: "It is essential that businesses know how to communicate quickly, often pre-emptively, and effectively to survive - and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a … [Read more...] about FIR Book Review: For Immediate Release by Ronn Torossian
FIR Interview: PRSA Chairman and CEO Gerard Corbett on the Senate inquiry into PR spending
FIR co-host Shel Holtz interviews Gerard Corbett, Chairman and CEO of the Public Relations Society of America (PRSA) about the association's advocacy effort that was launched after the announcement that a US Senate committee would investigate government spending on public relations. Additional resources: Roll Call article about the investigation: "Senators Will Investigate How Tax Money Is Used for Administration Spin" Gerry Corbett's opinion piece published in Roll Call PRSA President … [Read more...] about FIR Interview: PRSA Chairman and CEO Gerard Corbett on the Senate inquiry into PR spending
The Social Media Toolkit: a practical guide to social media for small businesses
It seems to me that everyone is trying to figure out the role of social media for their organization, whatever size it is. As more people become become more clued-up about the potential of what social media tools and channels can enable them them do - as well as not do - so the need for better understanding of relevant potential is quite clear. To me, this view is summed up simply and clearly in this cartoon by Hugh MacLeod from 2007: as the text says, it's not what the software does, it's … [Read more...] about The Social Media Toolkit: a practical guide to social media for small businesses