The Hobson and Holtz Report – Podcast #640: February 27, 2012

Content summary: FIR Interview with Pepsico’s Sharon McIntosh is up; FIR Book Club held last Friday, recording coming; the winning entry for “a modern definition of Public Relations” expected this week says PRSA; News That Fits: it’s about to become easier to edit Wikipedia entries, implications for PR professionals; Michael Netzley in Singapore reports on digital and mainstream media from China and Taiwan; Ragan promo; Altimeter makes the case for enterprise social media; listener comments; the Media Monitoring Minute with CustomScoop; Pinterest: the brand bubble, copyright dilemmas and more; Dan York reports with the smorgasbord edition on Pinterest, Mobile World Congress in Barcelona, and more; TemboSocial promo; the fine line between listening and reacting with examples from Kellogg’s, United Airlines, Susan G. Komen for the Cure, and more; music from Asatron; and more.

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For Immediate Release: The Hobson & Holtz Report for February 27, 2012: A whopping 83-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

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So, until Monday March 5…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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