The Hobson and Holtz Report – Podcast #640: February 27, 2012

Content summary: FIR Interview with Pepsico’s Sharon McIntosh is up; FIR Book Club held last Friday, recording coming; the winning entry for “a modern definition of Public Relations” expected this week says PRSA; News That Fits: it’s about to become easier to edit Wikipedia entries, implications for PR professionals; Michael Netzley in Singapore reports on digital and mainstream media from China and Taiwan; Ragan promo; Altimeter makes the case for enterprise social media; listener comments; the Media Monitoring Minute with CustomScoop; Pinterest: the brand bubble, copyright dilemmas and more; Dan York reports with the smorgasbord edition on Pinterest, Mobile World Congress in Barcelona, and more; TemboSocial promo; the fine line between listening and reacting with examples from Kellogg’s, United Airlines, Susan G. Komen for the Cure, and more; music from Asatron; and more.

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For Immediate Release: The Hobson & Holtz Report for February 27, 2012: A whopping 83-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


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So, until Monday March 5…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

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