One of those efforts – letting employees share content from the daily internal email newsletter with their social communities – was covered recently in Information Week magazine. Among the items the article reported was Inside Scoop, a page on PepsiCo’s website that lists employee-shared items.
The article points out these links have generated about 30,000 visits, comparable to the number of visits to a company-issued press release.
Sharon also talks about the extensive internal research that led to the initiative, along with the internal social media training program that has empowered employees to share information about their employer online.
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About our Conversation Partner
She previously worked in internal communications, corporate communications, marketing and media relations at a range of companies, including Sears, Waste Management and the Illinois Hospital Association.
Connect with Sharon on Twitter: @mcintoshs.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)