101 Social Media Tactics for Nonprofits: A Field Guide, by Melanie Mathos and Chad Norman, is reviewed by FIR Book Review Editor Bob LeDrew. From the book description:
“101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics.
With this book as your guide, you’ll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.”
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101 Social Media Tactics for Nonprofits: A Field Guide by Melanie Mathos and Chad Norman
Hardcover, 224 pages
Published January 2012
Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)