There’s a huge gap in expectation as Econsultancy reports on research by Zendesk that says:
- 62% of customers are looking for more support through social media
- 23% of companies actually provide it that way on Facebook
Simple action: pay attention to what your customers want and deliver on that.
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The future of customer service and social media: infographic
According to Zendesk’s new infographic, 62% of customers are looking for more support through social media. Compare that to research by MarketTools at the end of 2011 which shows only 23% of US compan…
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