Be where your customers are – it’s simple

There’s a huge gap in expectation as Econsultancy reports on research by Zendesk that says:

  • 62% of customers are looking for more support through social media
  • 23% of companies actually provide it that way on Facebook

Simple action: pay attention to what your customers want and deliver on that.

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The future of customer service and social media: infographic
According to Zendesk’s new infographic, 62% of customers are looking for more support through social media. Compare that to research by MarketTools at the end of 2011 which shows only 23% of US compan…

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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