His work to repair GM’s reputation in the social web earned him PR News’ “Social Media Leader of the Year” award in 2010. Christopher also previously managed social media initiatives and corporate communications for IBM, where he was designated “Blogger-in-Chief.”
Christopher’s book, The Social Media Strategist, was reviewed on FIR.
This podcast was recorded live on BlogTalk Radio.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)