The Hobson and Holtz Report – Podcast #640: February 27, 2012

Content summary: FIR Interview with Pepsico’s Sharon McIntosh is up; FIR Book Club held last Friday, recording coming; the winning entry for “a modern definition of Public Relations” expected this week says PRSA; News That Fits: it’s about to become easier to edit Wikipedia entries, implications for PR professionals; Michael Netzley in Singapore reports on digital and mainstream media from China and Taiwan; Ragan promo; Altimeter makes the case for enterprise social media; listener comments; the Media Monitoring Minute with…

I bought a copy of the first edition of the Sun on Sunday

I bought a copy of the first edition of the Sun on Sunday to see what the fuss is all about. A multiple first – it’s also the first time I’ve ever bought The Sun. It looks and feels like the Monday-Saturday paper – one of their goals, I would imagine, not to look different. As for the content, well, ditto I guess. Overall impression on me? Yawn :) If I want the Sun on Sunday content in future, I’ll…

Print remains in The Economist’s future

A clear and robust outlook on print media: […] Despite recent digital successes and developments – with digital-only subscriptions topping 100,000 at the end of last year, 300,000 out of the Economist’s one million print subscribers using the Economist’s apps, and 70 per cent of subscribers expected to be reading the publication digitally in two years – the magazine remains committed to print. “We will continue to print the newspaper as long as people want to consume it,” [Audra Martin,…

FIR Interview: PepsiCo Employee Communications Senior Director Sharon McIntosh

FIR co-hosts Neville Hobson and Shel Holtz interview Sharon McIntosh, Senior Director, Employee Communications at PepsiCo. Sharon has led an effort to get employees trained on social media policies, platforms and practices, then get those who want to to engage with their online communications about PepsiCo – in an authentic and transparent manner that bolsters the company’s reputation. (Disclosure: PepsiCo is one of Shel’s clients.) One of those efforts – letting employees share content from the daily internal email newsletter…

Dilbert’s unique take on the mini-tablet market

Humour aside, a “bad tablet and an even worse phone”? In my experience, an excellent tablet but probably not good as a phone. Much depends on what you want to use such a device for. I have a Dell Streak (the original 5-incher) and I’m testing a Samsung Galaxy Note, about the same size as a Streak. Both devices are definitely not for primary use as a phone – you feel a real prat with one of these stuck to…

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