Content summary: FIR Interview with Pepsico’s Sharon McIntosh is up; FIR Book Club held last Friday, recording coming; the winning entry for “a modern definition of Public Relations” expected this week says PRSA; News That Fits: it’s about to become easier to edit Wikipedia entries, implications for PR professionals; Michael…
I bought a copy of the first edition of the Sun on Sunday to see what the fuss is all about. A multiple first – it’s also the first time I’ve ever bought The Sun. It looks and feels like the Monday-Saturday paper – one of their goals, I would…
A clear and robust outlook on print media: […] Despite recent digital successes and developments – with digital-only subscriptions topping 100,000 at the end of last year, 300,000 out of the Economist’s one million print subscribers using the Economist’s apps, and 70 per cent of subscribers expected to be reading…
FIR co-hosts Neville Hobson and Shel Holtz interview Sharon McIntosh, Senior Director, Employee Communications at PepsiCo. Sharon has led an effort to get employees trained on social media policies, platforms and practices, then get those who want to to engage with their online communications about PepsiCo – in an authentic…
Humour aside, a “bad tablet and an even worse phone”? In my experience, an excellent tablet but probably not good as a phone. Much depends on what you want to use such a device for. I have a Dell Streak (the original 5-incher) and I’m testing a Samsung Galaxy Note,…
Content summary: Next FIR Book Club with Katie Paine is this Friday Feb 24; Shel and Neville speaking at the Ragan PR Summit in Amsterdam in April; GaggleAmp update; News That Fits: is PR really getting it wrong as Forbes says?; Dan York reports on ebooks and more; Ragan promo;…
One online property that’s been getting huge attention over the past few weeks is Pinterest, the join-by-invitation content-sharing and social networking service. Not only huge attention but also huge take-up by its users – TechCrunch reported earlier this month with data from comScore showing Pinterest reached 11.7 million unique monthly…
In April, I’ll be in Amsterdam taking part in The 2012 International Social Media and PR Summit, a two-day professional development event that blends a rich mix of best practices, tips and know-how with real-world examples of how organizations are using social media. It all adds up to a compelling…
