Among some compelling metrics about Facebook’s contributions to Europe’s economies last year – led by $15.3 billion value and 230,000 jobs – is this description of social media by Facebook COO Sheryl Sandberg:
[…] She argued that we’re living in the midst of a revolution and said that social media has resulted in three key trends:
- the shift from anonymity to authentic identity,
- the shift from wisdom of the crowds to wisdom of the people, and
- the shift from being receivers of information to being broadcasters of information.
“This is a revolution that touches every aspect of our lives,” Sandberg said. Social media, she said, is word of mouth at scale.
Sandberg’s comments came in a closing keynote speech she gave at the Digital Life Design conference in Munich today.
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Facebook added $15.3B and 230k jobs to European economy in 2011
Facebook added $15.3 billion in value to the European economy in the past year, COO Sheryl Sandberg said at the Digital Life Design conference in Munich Tuesday.
Sandberg, in her closing keynote……
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2 responses to “Social media: word of mouth at scale”
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I am reviewer in IEEE Sensors Journal (published by the IEEE Sensors Council, which is sponsored by 26 IEEE societies)
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