The campaign to build awareness and retain customer loyalty has been largely focused on social media, including paid tactics like promoted Twitter trends and sponsored blog posts. In this wide-ranging interview, Kmiec outlines the challenges of the campaign, discusses the importance of statistical insights to drive decision-making, and the use of paid social media, as well as outcomes of the effort to date.
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About our Conversation Partner
He is a frequent speaker and news contributor. He is currently working on a book titled Yes, It’s Hypocritical due for completion next summer.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)