The Social Media Strategist: Build a Successful Program from the Inside Out, by Christopher Barger, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew.
From the book description:
“In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program – and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results.
This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization – and everyone in it – on board with making social media a business strategy priority.
Christopher Barger, the award-winning former social media director at General Motors and IBM’s former ‘blogger-in-chief,’ describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm.”
Get this podcast:
- Download the MP3 file (5.98Mb, 14:51)
- Get the show on iTunes
- Subscribe to the FIR Reviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
The Social Media Strategist: Build a Successful Program from the Inside Out by Christopher Barger
Hardcover, 304 pages
Published January 2012
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at firstname.lastname@example.org; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)