FIR Book Review: The Like Economy

The Like Economy: How Businesses Make Money with Facebook, by Brian Carter, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the book description:

“Your customers aren’t just ‘on’ Facebook: Nowadays, that’s where they’re most engaged. That’s where you need to reach them. Marketing on Facebook is no longer optional – but the field is cluttered with hype, foolishness, and ‘fake’ solutions that don’t deliver results. This book gives you what you really need: a complete, proven, step-by-step plan for maximizing your ROI on Facebook.”

Get this podcast:

The Like Economy: How Businesses Make Money With Facebook by Brian Carter.

Publisher: Que
Hardcover, 300 pages
Published December 2011
ISBN-10: 0789749068
ISBN-13: 978-0789749062

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

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This FIR Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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