The Like Economy: How Businesses Make Money with Facebook, by Brian Carter, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. From the book description:
“Your customers aren’t just ‘on’ Facebook: Nowadays, that’s where they’re most engaged. That’s where you need to reach them. Marketing on Facebook is no longer optional – but the field is cluttered with hype, foolishness, and ‘fake’ solutions that don’t deliver results. This book gives you what you really need: a complete, proven, step-by-step plan for maximizing your ROI on Facebook.”
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The Like Economy: How Businesses Make Money With Facebook by Brian Carter.
Hardcover, 300 pages
Published December 2011
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)