The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew.
Comment about the book from Altimeter Group Partner Jeremiah Owyang:
“We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategists are needing to work the various departments within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience.”
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The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment by Guy R. Powell, Steven W. Groves and Jerry Dimos.
Hardcover, 320 pages
Published March 2011
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)