FIR Book Review: ROI of Social Media

roisocialmediabookThe ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew.

Comment about the book from Altimeter Group Partner Jeremiah Owyang:

“We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategists are needing to work the various departments within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience.”

Get this podcast:

The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment  by Guy R. Powell, Steven W. Groves and Jerry Dimos.

Publisher: Wiley
Hardcover, 320 pages
Published March 2011
ISBN-10: 0470827416
ISBN-13: 978-0470827413

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.