Klout boils down to a $ value

Nothing wrong with that when it's transparent – Klout is about $ values, to marketers for information about you and your online behaviours, and to you, as suggested in the infographic. The more you surface yourself online, the greater the potential for upping your Klout score.

Thus, more information Klout's customers obtain about you, the more they can promote things to you, and the more opportunities there will be for you to get stuff.

So it's not about your "influence" at all. But that's ok as long as you're wholly clear what Klout is about and what it means to you.

I'm very glad I quit Klout last November http://nevillehobson.com/2011/11/12/out-of-klout/

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How Much Money Is Your Klout Score Worth? [INFOGRAPHIC] – AllTwitter
How Much Money Is Your Klout Score Worth? [INFOGRAPHIC]

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. tom murphy

    I quit Klout too in November. I thought as a service it could give me some sort of feedback that could help me assess how effectively I was using social media. But the results, although never wholly wrong, were never right in any useful way. Then I realized that I was the product not the customer and left. It is a shame really as I do think there is value in being able to measure how you are doing rather than launching out into the blue and hoping for the best. (Nothing wrong with that either – just not all the time.)

  2. Neville Hobson

    +tom murphy what bothered me most about Klout is how it goes about its buisness as I mentioned in my post explaining my reason for quitting (nothing to do with scores, btw). You said it well – you're the product not the customer.

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