Klout boils down to a $ value

Nothing wrong with that when it's transparent – Klout is about $ values, to marketers for information about you and your online behaviours, and to you, as suggested in the infographic. The more you surface yourself online, the greater the potential for upping your Klout score.

Thus, more information Klout's customers obtain about you, the more they can promote things to you, and the more opportunities there will be for you to get stuff.

So it's not about your "influence" at all. But that's ok as long as you're wholly clear what Klout is about and what it means to you.

I'm very glad I quit Klout last November http://www.nevillehobson.com/2011/11/12/out-of-klout/

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How Much Money Is Your Klout Score Worth? [INFOGRAPHIC] – AllTwitter
How Much Money Is Your Klout Score Worth? [INFOGRAPHIC]

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Communication Leader, Social Media Leader, Consultant, Digital Change Agent, Speaker with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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When the only certainty is change, communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital communication to help you understand what they mean for people and organizations.

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