Interesting use of a QR code on the back of an Avios card I received the other day. Avios is the relaunched Air Miles loyalty programme from British Airways and Iberia.
This page is part of what you see when you scan the QR code on your mobile device. Noting point #8: Avios may use the page for deals, not just explaining what the card is about.
New Avios card with QR code
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