From the Amazon.com description:
“Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media’s growth and applies them to the way we lead and manage our organizations. Leading organizational consultants Jamie Notter and Maddie Grant help you change your organization, from the culture down to individual behavior, in ways that make it more human – and more effective. Drawing on their extensive experience, Notter and Grant help you make management innovation real and doable.”
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Humanize: How People-Centric Organizations Succeed in a Social World by Jamie Notter and Maddie Grant
Hardcover, 288 pages
Published September 2011
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)