FIR Book Review: Humanize by Jamie Notter and Maddie Grant

Humanize, by Jamie Notter and Maddie Grant, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew.

From the Amazon.com description:

“Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media’s growth and applies them to the way we lead and manage our organizations. Leading organizational consultants Jamie Notter and Maddie Grant help you change your organization, from the culture down to individual behavior, in ways that make it more human – and more effective. Drawing on their extensive experience, Notter and Grant help you make management innovation real and doable.”

Get this podcast:

Humanize: How People-Centric Organizations Succeed in a Social World by Jamie Notter and Maddie Grant

Publisher: Que
Hardcover, 288 pages
Published September 2011
ISBN-10: 10789741121
ISBN-13: 978-0789741127

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

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This FIR Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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