Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign by Dave Peck.
FIR Book Reviews editor Bob LeDrew reviews Think Before You Engage, by Bullfrog Media partner Dave Peck (@DavePeck on Twitter). From the book’s website:
“Simply having a social media presence is not enough. From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls.”
The book’s website is at www.thinkbeforeyouengage.com.
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Think Before You Engage by Dave Peck
Hardcover, 312 pages
Published September 2011
Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)