FIR Video Interview: Founder and CEO Ragy Thomas is a social media management platform for large organizations, run by founder Ragy Thomas. In this FIR video interview – conducted over the latest iteration of the Google+ Hangout (with its ability to include screencasts) – Thomas explains the origins of Sprinklr, how it works and who’s using it.

(If you don’t see the video embedded above, watch it at YouTube.)

The audio quality isn’t the greatest, but the information about the platform is worthwhile for organizations seeking insight into managing multiple social accounts and channels across a variety of brands and business units.

Connect with Ragy at @RagyThomas

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.