FIR Book Review: ROI of Social Media

The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. Comment about the book from Altimeter Group Partner Jeremiah Owyang: “We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right…

A golden milestone to mark a decade

The Golden Age of tech blogging is over, says Jeremiah Owyang in his post on December 27. […] Like the film industry, the Golden Era is the emergence period, when fresh innovation in a new medium is born. New techniques, revolutionary content, and different business models emerge as innovators pioneer a new medium. He cites four trends to support his view: Corporate acquisitions stymie innovation – reference in particular to AOL’s acquisition of TechCrunch in 2010, shoe-horning TechCrunch into Huffington…

Klout boils down to a $ value

Updated on January 2, 2012 Nothing wrong with that when it's transparent – Klout is about $ values, to marketers for information about you and your online behaviours, and to you, as suggested in the infographic. The more you surface yourself online, the greater the potential for upping your Klout score. Thus, more information Klout's customers obtain about you, the more they can promote things to you, and the more opportunities there will be for you to get stuff. So…

That prediction of 400m users by end of 2012 is perfectly feasible based on the metrics…

Updated on January 2, 2012 That prediction of 400m users by end of 2012 is perfectly feasible based on the metrics as presented and the subsequent assumptions. Wonder what the numbers look like for active users, however that's defined – no mention/prediction. Reshared post from +Paul Allen Google+ Growth Accelerating. Passes 62 million users. Adding 625,000 new users per day. Prediction: 400 million users by end of 2012. Google+ is adding new users at a very rapid pace. It may…

Thought-provoking post re IT support in the workplace for your own devices

Updated on January 2, 2012 I'm thankful my own experience when working for big enterprises wasn't as bad as portrayed in this post (although I do recall carrying 3.5" floppy disks around in those "pioneering days" in the late 90s). What's your experience like? Embedded Link Another View on The Consequences of BYOD Saying "'Bring Your Own Device' is an IT "trend" is like saying peanut butter in school lunches is a trend. It's not a trend, but it's a…

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