The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor Bob LeDrew. Comment about the book from Altimeter Group Partner Jeremiah Owyang: “We…
The Golden Age of tech blogging is over, says Jeremiah Owyang in his post on December 27. […] Like the film industry, the Golden Era is the emergence period, when fresh innovation in a new medium is born. New techniques, revolutionary content, and different business models emerge as innovators pioneer…
Nothing wrong with that when it's transparent – Klout is about $ values, to marketers for information about you and your online behaviours, and to you, as suggested in the infographic. The more you surface yourself online, the greater the potential for upping your Klout score. Thus, more information Klout's…
That prediction of 400m users by end of 2012 is perfectly feasible based on the metrics as presented and the subsequent assumptions. Wonder what the numbers look like for active users, however that's defined – no mention/prediction. Reshared post from +Paul Allen Google+ Growth Accelerating. Passes 62 million users. Adding…
I'm thankful my own experience when working for big enterprises wasn't as bad as portrayed in this post (although I do recall carrying 3.5" floppy disks around in those "pioneering days" in the late 90s). What's your experience like? Embedded Link Another View on The Consequences of BYOD Saying "'Bring…
Content summary: Today is Boxing Day, a public holiday in the UK, Australia, Canada, New Zealand and some other Commonwealth nations; Queen Elizabeth’s Christmas Day messages available for Kindle from Amazon; FIR Book Club with Bob LeDrew starts next month with guest author Christopher Barger; News That Fits: 5th annual…
There’s been plenty of talk in recent days of a war being over. Depends on your perspective, I think. I would imagine, if you’re in Iraq, your view of things may be that war is not over. In any case, today is the day before Christmas, a time that should…
AdAge reports that Twitter and Edelman have parted company, citing recent changes in the evolving Twitter organization as reasons. The AdAge report also has this very interesting statement: “It doesn’t appear that Twitter intends to replace Edelman, which prompts the question of whether the company needed a big PR firm…
