In this FIR Interview, co-host Neville Hobson met with Chad Warren, Senior Manager, Product Marketing for Social Media at Adobe’s headquarters in the US, to discuss Adobe SocialAnalytics at the UK launch event in London on November 10.
During a wide-ranging conversation, Chad explained how Adobe SocialAnalytics works and what it does for the customer; what type of organization will use it and for what purpose; and some clear perspectives on the evolving marketplace for social media analysis products and services especially in relation to consolidation (eg, Salesforce’s acquisition of Radian6 earlier this year), fragmentation, and major entrants to the market such as Adobe.
- Detailed information about Adobe SocialAnalytics: social-optimisation.com.
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About our Conversation Partner
In his current role, he sets direction for Adobe’s social media solutions within the Adobe Digital Marketing Suite and directs all related marketing.
Connect with Chad on Twitter: @chadwarren.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)