FIR Interview: Healthcare Social Media Specialist Chris Boyer

FIRInterview106Chris Boyer found more Foursquare checkins at the six Inova hospitals than he would have guessed. He decided to look into it a little more and found himself producing measurable communication results through the geo-location service.

In this FIR Interview, co-host Shel Holtz and Chris chat about the experience and social media ROI in general.

Get this podcast:

About our Conversation Partner

chrisboyerChris Boyer is Senior Manager for Digital Communications at Inova Health Systems, which serves Northern Virginia and Washington, DC. His background includes more than 15 years of experience as a marketing and sales consultant, and Chris has spent the last five years in the healthcare industry and has personally worked with more than 100 hospitals and physician practices throughout the United States.

Connect with Chris on Twitter: @ChrisBoyer.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.