Content summary: FIR Interview with Ragy Thomas postponed; update on PRSA's #PRDefined campaign; News That Fits: US military takes to social media to rebut extremists; Michael Netzley reports from Singapore on foreign direct investment in Indonesia, the Olympus scandal in Japan, Qantas Twitter kerfuffle; Ragan promo; what companies can learn from TripAdvisor blackmails; listener comments; mobile and QR codes are the latest trends in recruiting; the Media Monitoring Minute with CustomScoop; Dan … [Read more...] about The Hobson and Holtz Report – Podcast #627: November 28, 2011
Archives for November 2011
Touching the BBC
I was taking a look through the beta version of the BBC's new website when it occurred to me that what I was interacting with was a web presence that's geared to touch and feel more than to point and click. The overall layout that extends left and right off the visible screen area, prominent navigation arrows left and right, big visual and touchable content areas... all elements you currently see on touch-screen tablets like the iPad when accessing some types of content. However this … [Read more...] about Touching the BBC
The Hobson and Holtz Report – Podcast #626: November 21, 2011
Content summary: On this day in 1980; good result for Tony Loftis (FIR Interview last week): his missing daughter Allie found safe; two FIR Interviews coming: Peter Espersen of Lego and Sprinklr Founder/CEO Ragy Thomas; Speakers & Speeches from the Dell B2B Huddle at Google coming soon (if you have time and audio-editing skills, we'd love some volunteer help); GaggleAmp update; News That Fits: Have your say in redefining public relations in the age of social media, an initiative from PRSA, … [Read more...] about The Hobson and Holtz Report – Podcast #626: November 21, 2011
Have your say in redefining public relations for the modern age
What's your definition of the term "public relations"? Does it match that of the Public Relations Society of America (PRSA): Public relations helps an organization and its publicsadapt mutually to each other. Or in the UK, that of the Chartered Institute of Public Relations (CIPR): [...] Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and … [Read more...] about Have your say in redefining public relations for the modern age
Getting to know the Galaxy S II
I got a new smartphone a few days ago, a Samsung model, as my evolution from the HTC Desire, the phone I've had for the past eighteen months. It's not the new Samsung Galaxy Nexus that launched in the UK (and across Europe) on November 17, the Android phone I'd sort of decided upon when I heard it announced a month or so ago. No, the phone I went with is the Samsung Galaxy S II you see pictured here. Also an Android phone, this was my original choice before I heard about the Nexus. But after … [Read more...] about Getting to know the Galaxy S II
Snake oil marketing
Finally someone has produced an infographic-style video that flips the promotion of social media on its head to look at metrics such as the opener that says "Over 6.2 billion people on earth don't use Facebook." "Social Media Truth" takes the opposite approach to videos like Erik Qualman's original "Social Media Revolution" from 2009 - on which the former is clearly modelled including the Fatboy Slim track - but dear oh dear, what a subjective mess it is. Take a look at Social Media … [Read more...] about Snake oil marketing
In Defence Of Influence Metrics
Is Klout getting a bum rap, spitefully pilloried in critical commentary such as my post on November 12 on opting out of Klout? Guest author Tammy Kahn Fennell believes that services like Klout and PeerIndex deserve fairer assessment. Let me open with this. I am not invested in any influence score company. My company, MarketMeSuite integrates with Klout and Peer Index as one of about 20 other integrations. And we also have the option to turn off influence entirely. I am writing this because … [Read more...] about In Defence Of Influence Metrics
FIR Interview: Tony Loftis on using social media to find his missing daughter
Tony Loftis' daughter, 13-year-old Allie Loftis, ran away from her Boston-area home and is believed to be in the New York City area. FIR listener John Cass - part of Tony's communications network in Boston - reached out to FIR about conducting an interview to help get the word out. Tony - a member of the PR community in Boston - is using social media to spread the word and speed Allie's return. In this interview with FIR co-host Shel Holtz, Tony discusses the tools and strategies he's been … [Read more...] about FIR Interview: Tony Loftis on using social media to find his missing daughter