FIR Interview: Toby Ward on the 2011 Social Intranet Survey

Prescient Digital CEO Toby Ward teamed up with the IABC Research Foundation to study social intranets. In this FIR video interview, co-host Shel Holtz talks with Toby about some of the key findings of the study, which is due to be released in mid-October.

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About our Conversation Partner

tobywardThe founder and CEO of Prescient Digital Media, Toby Ward is a senior internet and intranet consultant with particular expertise in the area of internet and intranet planning and communications.

A broadcast journalist turned consultant, Toby founded and launched Prescient in early 2001. A recognized North American expert on effective web planning, communication, benchmarking and best practice measurement (ROI), Toby Ward is the author of Finding ROI, a leading study conducted on intranet return on investment that included participants such as KPMG, Scotiabank, Volvo, Shell, Royal Bank, New York Life, HP and others. Leading companies such as the New York Times, Intel, PBS, the Bank of Canada and many others have bought his white paper that has been read by thousands.

Toby is a popular speaker across North America at conferences by the Conference Board, IQPC, IABC, Ragan, and others. He is also a regular blogger at IntranetBlog, GetStrategic,, and Under him Prescient Digital Media and their clients have won more than 15 awards from many organizations including the International Association of Business Communicators, Canadian Public Relations Society, and the 2004 Webby Award for Best Government + Law Website on the Internet (for

Toby is organizing the Intranet Global Forum on November 9-10 in New York.

Connect with Toby on Twitter: @TobyWard.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.