What does social media mean to your PR and communications?

At the Social Media Marketing and Measurement 2011 conference in London last month, I sat down with Gemma Screen of SiftMedia who interviewed me about social media and PR for the MyCustomer.com website.

That interview is now published; click the link or the image to go to MyCustomer.com to see the video. It runs 7 minutes and 38 seconds.


These are the questions Gemma asked me:

  • As an early adopter of social media, are there any mistakes you witnessed from the early days that are still common?
  • How has social media changed the way that journalists, PR professionals and corporate communications teams work together?
  • One of the tenets of social business is transparency. What challenges is this presenting PR/comms and their traditional roles?
  • What are the best applications of social media you’ve seen for internal communications?
  • What advice do you have for firms that are planning to produce and distribute policies/guidelines for using social media?
  • What particular brands have caught your eye in terms of their application of social media?
  • How do you envisage social media adoption developing in the future?

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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