Virtual reality in graduate recruiting

Virtual aliens lined up to recruit graduates, says the Telegraph’s City Diary yesterday.

Beancounters at KPMG are planning to attract graduates using 3D, Avatar-like beings. The online system is designed to appeal to the "Facebook/YouTube generation."

[…] The digital alien will guide applicants through a series of real-work scenarios and tests, and the top firm said: "Students need to be sure they are joining the right company."

Behind the tongue-in-cheek Telegraph commentary is a serious point that professional services giant KPMG recognizes: in today’s business marketplace, you need to be where your customers are and engage with them where you find them – on their terms – using methods that are likely to appeal to those customers and that encourage engagement by them.

The same applies to the highly-competitive business of graduate recruiting as KPMG clearly sees.

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Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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