Planning is complete and things are all set for the Dell B2B Social Media Huddle that takes place in London on November 3. For this fourth B2B social media networking event that Kerry Bridge and I have organized, we're expecting a full house at Google's London headquarters, the venue for our get-together. All 90 free tickets sold out long ago and there's a waiting list. (If you have a ticket but now can't make it on the day, please let us know so we can make a wait-lister happy.) We have a great … [Read more...] about All set for the huddle on November 3
Archives for October 2011
The Hobson and Holtz Report – Podcast #623: October 31, 2011
Content summary: FIR Interviews coming: Chris Boyer, Adobe's Chad Warren, more in the pipeline; Dell B2B Social Media Huddle in London on November 3, sessions will be recorded as FIR Speakers & Speeches podcasts; Shel's Zeppelin trip; News That Fits: Bribery scandal in the blogosphere by 43a?; Michael Netzley reports from Singapore on Burson-Marsteller Asia-Pacific's Corporate Social Media Study 2011, and more; Ragan promo; the Klout kerfuffle and a question of trust; listener comments … [Read more...] about The Hobson and Holtz Report – Podcast #623: October 31, 2011
What is Klout worth to you?
What a kerfuffle Klout has stirred up! The US company that offers a service to "measure influence online" made changes last week in the technology it uses to calculate an individual's influence rank known as a Klout Score. One of the results of the changes - all to do with improving the algorithms that calculate an individual's Klout Score - is that "a majority of users will see their Scores stay the same or go up but some users will see a drop," the company said. My bold emphasis in that quote … [Read more...] about What is Klout worth to you?
Starting up The Social Media MBA
Earlier this year, I was invited to contribute content for a new business book on social media. That book, The Social Media MBA, is now done and dusted as it were and will be in bookshops and online in January 2012 in the UK and in March 2012 in the US. Not another book about social media, you may exclaim! Indeed, if you search the key phrase "social media" in Books on Amazon UK, you'll get the ridiculous number of over 242,000 results. I stopped scrolling though the numbers after 80 pages of … [Read more...] about Starting up The Social Media MBA
The Hobson and Holtz Report – Podcast #622: October 24, 2011
Content summary: Lunch with Jeremiah Owyang last week; thanks to Debi Davies for adding to the show notes; GaggleAmp update; News That Fits: Content marketing drives B2B; Dan York reports on RIM's BlackBerry woes, and more; Ragan promo; how recruiters use social networks; listener comments discussion; should you rush to Chime.in?; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore on the Twittermentary study on crowd sourcing, and more; Dell asks how well do you … [Read more...] about The Hobson and Holtz Report – Podcast #622: October 24, 2011
The graphic new media landscape
As voices continue to be raised on the ethics and morality of mainstream media use of disturbing and graphic images of Muammar Gaddafi in the moments before and after his violent death, a Reuters report offers some insightful perspectives on the issue. The news agency says that the threshold for publishing gruesome images like those of Gaddafi's death is falling as the internet and social media make many of the editorial decisions that used to be left to a small group of professional … [Read more...] about The graphic new media landscape
The biography of the moment
I turned on my Kindle first thing this morning, and there it was - the Steve Jobs biography. I pre-ordered the Kindle edition when it was announced some months ago. Since then, comment and opinion about the widely-anticipated book, published today, have been relentlessly increasing to the extent that, over the past few days and especially the weekend, such commentary, opinion and analysis of extracts from the book have been everywhere you look. I've largely not read those opinions - although I … [Read more...] about The biography of the moment
Evolving the shopping experience
I noticed something different about an ad in the Telegraph yesterday by UK supermarket chain Tesco, advertising its price-drop campaign - an offer of exclusive content if you "interact with this ad" via your smartphone and an app called Blippar. The ad is part of an integrated advertising campaign in which Blippar plays a central role. I came across UK-based Blippar only a few weeks ago. The company describes itself as "an image recognition/tracking platform for brand to consumer interaction." … [Read more...] about Evolving the shopping experience