The Hobson and Holtz Report – Podcast #617: September 19, 2011

Content summary: Dave Fleet, VP of Edelman Digital in Toronto, is our guest co-host. There’s one day left to share your thoughts about FIR by taking the 2011 listener survey. An FIR interview with Jillian Bear of Morton’s The Steakhouse is up. Shel and Dave have a brief discussion. Listener comments. Ragan promo. News That Fits: Facebook launches a subscribe button and Mark Zuckerberg converts his 5-plus million fans to subscribers; BART and a California water agency called out for attempting to produce fake news; Michael Netzley’s Asia Report; the Media Monitoring Minute from CustomScoop; a crisis of reputation for UBS in the rogue trader scandal; German state bans Facebook for business over privacy issues; Dan York’s report; PollStream promo; American Bankers Association magazine offers seven steps to effective social media risk management. Music from Rise Against. And more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years,; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online,

For Immediate Release: The Hobson & Holtz Report, for September 19, 2011: A 77-minute podcast recorded live from Concord, California, USA, and Toronto, Ontario, Canada.

About Our Guest Co-Host

davefleetDave Fleet leads Edelman’s Digital practice in Toronto. Before joining Edelman, Dave developed and executed strategic and social media communications programs for some of North America’s largest organizations, and also worked for nearly five years within strategic communications in the public sector. His blog,, is dedicated to exploring the intersection of public relations, social media and marketing and he tweets at @davefleet.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday September 26…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.