A memorable video to tell your social media policy story

If you’re planning to produce policies and guidelines for using social media in your organization, take a look at how an engaging video may well be the most effective communication tool you can use.

The Department of Justice in the Australian state of Victoria produced this communication gem last March, entitled simply “A short video for staff of the Department of Justice.” (If you don’t see the embedded video above, watch it at YouTube.)

It runs at just four minutes and twenty seconds and tells you all you need to know about social media and how to use it. It’s creative, imaginative, clear and memorable – terrific ingredients for effective communication.

It’s  linked to a formal social media policy on the Department’s website. What I see is the informality of a video, one that’s a pleasure to watch – and which contains messaging likely to be remembered in large part because of the entertaining way in which it’s delivered – that supports the detail of a formal written policy. Connected communication.

Hats off to the communicators at The Department of Justice in Victoria, Australia. Nice work! (I especially like how you’ve used ‘like’ buttons.)

Via Sam Michel via Kerry Bridge via Michael Brito via Luis Suarez. No doubt that referral chain will lengthen as more people discover the video.


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