A memorable video to tell your social media policy story

If you’re planning to produce policies and guidelines for using social media in your organization, take a look at how an engaging video may well be the most effective communication tool you can use.

The Department of Justice in the Australian state of Victoria produced this communication gem last March, entitled simply “A short video for staff of the Department of Justice.” (If you don’t see the embedded video above, watch it at YouTube.)

It runs at just four minutes and twenty seconds and tells you all you need to know about social media and how to use it. It’s creative, imaginative, clear and memorable – terrific ingredients for effective communication.

It’s  linked to a formal social media policy on the Department’s website. What I see is the informality of a video, one that’s a pleasure to watch – and which contains messaging likely to be remembered in large part because of the entertaining way in which it’s delivered – that supports the detail of a formal written policy. Connected communication.

Hats off to the communicators at The Department of Justice in Victoria, Australia. Nice work! (I especially like how you’ve used ‘like’ buttons.)

Via Sam Michel via Kerry Bridge via Michael Brito via Luis Suarez. No doubt that referral chain will lengthen as more people discover the video.

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Mezzo Soprano

    Great video, 10 points. Good choice of music, good style and structure to the information and take a few bonus points for explaining everything in a concise and clear manner. We try to do the same on our site using interactive features.

  2. Robin Houghton

    I like the tweet “This report (that I wrote) is awesome!” I wish a few more Tweeters would take THAT particular example on board! Making the video is certainly a great idea, although it seemed a little long, but perhaps that was the music. Reminded me of the Eric Qualman videos and I think lifted a couple of things from them. Also, employees do still have to read the policy document, which from the look of it might be a tad lengthy.

    • neville

      Good points Robin. Overall, I think it’s really good. Very much like the approach: in formal and entertaining video along with the formal and starched text policy. Get the main points in the video, that’s what people will actually remember.

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