After recording the FIR Interview with Glenn Gaudet last week, the president and founder of GaggleAmp offered to comp FIR to an account. We took him up on his generous offer, and we’ll report on the outcomes of our GaggleAmp experiment each week on FIR to provide listeners with insights into how this unique, innovative service works.
As any GaggleAmp customer would, we have set up a "gaggle," which is a collection of people who have offered to help amplify our tweets and Facebook updates announcing new FIR content. GaggleAmp provides a variety of metrics for us to see how we’re doing, including the kind of reach we’ve achieved and the value of that reach in terms of pay-per-click (PPC) and ad buys.
Our goal is to attract new listeners to FIR, so we’ll track progress toward that goal.
In the meantime, you’ll earn points for each message you forward along and you’ll be able to see how you compare to others in the gaggle via a leaderboard. At some point, we’ll dish out some FIR goodies to those with the highest scores.
If you’d like to participate, visit this page to join the gaggle.
(Cross-posted from For Immediate Release, Shel‘s and my podcast blog.)
