The Hobson and Holtz Report – Podcast #616: September 12, 2011

Content summary: Congratulations to Edelman for winning the Twitter PR account; take the FIR Listener Survey 2011 and share your views about FIR; new FIR Book Review posted; FIR Interviews coming with Mark Hillary and Morton’s, new FIR Interviews posted with Jeremiah Owyang, HSBC’s Betony Taylor and Aden Davies, Mark Dollins, and Glenn Gaudet; announcing GaggleAmp for FIR; promo codes for FIR listeners for the Social Intranet Summit in Vancouver, and for Social Media Marketing and Monitoring 2011 in London and New York; listener comments discussion; Ragan promo; News That Fits: the half life of social media links is 3 hours says Bitly research, Dan York reports on YouTube founders’ plans for Delicious and more, the Media Monitoring Minute with CustomScoop, Twitter a new tool to predict share price trends, Pollstream promo, Michael Netzley report from Singapore on Global Alliance’s World PR Forum in Australia and more; Dave Fleet guest co-hosts with Shel in next week’s show; music from Secret Skwirl; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years,; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online,

For Immediate Release: The Hobson & Holtz Report, for September 12, 2011: A 67-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Monday September 19…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.