Organizations are adopting social media to various degrees, running the gamut from fully integrating it into business operations to grudgingly launching a Facebook page and a Twitter account. Only a small percentage of these organizations, however, are taking the steps necessary to be prepared to conduct business amid the new realities of the real-time web, customer engagement, social-savvy activist groups and NGOs.
An in-depth study, led by Jeremiah Owyang and released under Creative Commons license by the Altimeter Group, examined what it takes to be prepared, what the benefits of readiness are as well as the consequences of unpreparedness and the steps most organizations still need to take, even those ranked as “advanced.”
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About our Conversation Partner
Jeremiah Owyang is a Partner and Principal Analyst focused on customer strategy at Altimeter Group and author of the popular blog Web Strategy, which focuses on how corporations connect with their customers using web technologies.
In the realm of disruptive technologies, Jeremiah is frequently sought after and has appeared on Bloomberg TV and is quoted in the Wall Street Journal, The New York Times, USA Today, and other business related publications. He was featured in the 2009 Who’s Who in the Silicon Valley Business Journal. As a speaker he has keynoted the Internet Strategy Forum, Web 2.0 Expo, SXSW, and dozens of other venues.
Previously, Jeremiah was a Senior Analyst at Forrester Research, focused on social computing for the interactive marketer. Prior to that, was the Director of Corporate Media Strategy at PodTech Network, a podcasting and online video startup. From 2005-2007 Jeremiah held the title of Manager of Global Web Marketing at Hitachi Data Systems and launched the social media program in what he calls BFB for Before Facebook. He also served as the Intranet Architect at World Savings (now Wells Fargo) and was a user experience professional at Exodus Communications.
Connect with Jeremiah on Twitter: @jowyang.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)