FIR Book Review: The Influencing Machine by Brooke Gladstone and Josh Neufeld

theinfluencingmachineThe Influencing Machine: Brooke Gladstone on the Media by Brooke Gladstone and Josh Neufeld.

FIR Book Reviews editor Bob LeDrew reviews The Influencing Machine, from the co-host and editor of NPR’s On the Media and co-author Josh Neufeld. Here’s a description of the book from Amazon.com:

"Nearly one million weekly listeners trust NPR’s Brooke Gladstone to guide them through the distortions and complexities of the modern media. This brilliant radio personality now bursts onto the page as an illustrated character in vivid comics drawn by acclaimed artist Josh Neufeld. The cartoon of Brooke conducts the reader through two millennia of history-from the newspapers in Caesar’s Rome to the penny press of the American Revolution and the manipulations of contemporary journalism.

"Gladstone’s manifesto debunks the notion that ‘The Media’ is an external force, outside of our control, since we’ve begun directly constructing, filtering, and responding to what we watch and read. With fascinating digressions, sobering anecdotes, and brave analytical wit, The Influencing Machine equips us to be smart, savvy, informed consumers and shapers of the media. It shows that we have met the media and it is us. So now what?"

Get this podcast:

The Influencing Machine: Brooke Gladstone on the Media, by Brooke Gladstone and Josh Neufeld.

Publisher: W.W. Norton and Company
Hardcover, 170 pages
Published May 2011
ISBN-10: 0393077799
ISBN-13: 978-0393077797

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK.

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This FIR Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

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