"For marketers looking to drive engagement through social media, GaggleAMP is the social marketing platform that lets them leverage the reach potential of individual employee, customer and partner accounts through a unique, accountable, and privacy-assured message delivery model. Using GaggleAMP, companies are able to massively distribute their content and messages by creating a network of people (what we call a ‘Gaggle’) that share, Tweet and post company-created messages and content. In addition to message amplification, GaggleAMP delivers a full range of related analytics on messages distributed on Twitter, Facebook and LinkedIn messages."
In this FIR Interview, co-host Shel Holtz talks with president and founder Glenn Gaudet about his vision for the service, how it works and its potential for PR, marketing and employee communications.
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About our Conversation Partner
Prior to GaggleAMP, Gaudet was the Chief Marketing Officer at two different companies including Pulvermedia, an integrated media company that specialized in the voice and video industries. As CMO, Gaudet was responsible for all aspects of branding as well as marketing for the entire portfolio which included event, online and print products.
Connect with Glenn on Twitter: @glenng.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)