Getting closer to customers, journalists, online influencers and making content more shareable are among the key objectives behind the social media newsroom launched by HSBC bank in the UK on September 1.
In this FIR interview, co-host Neville Hobson speaks with HSBC’s Betony Taylor, PR Manager, and Aden Davies, Innovation Technician, to discuss the bank’s objectives for the newsroom, its development, its structure and content, and how regulatory issues were addressed. The conversation includes perspectives on the bank’s stated goal of enabling employees to blog on the website – planned to start in September – as part of story-telling to hear the “human voice” of the bank, and some outline thinking on what the future for such open and transparent communication might look like.
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About our Conversation Partners
Betony Taylor looks after the brand, consumer and digital innovation PR for HSBC. She is particularly interested in exploring the role storytelling and visual narratives play in modern corporate communications.
In her previous life researching and teaching at university, she wrote on the manipulation of mass audiences through cultural campaigns and the modern uses of ancient history in advertising, communications and film.
Connect with Betony on Twitter: @betonytaylor.
Aden Davies looks at new technologies and trends and how they can be applied to the world of banking and the internal organization of HSBC.
He is currently researching the social web, federated identity and gamification (whilst trying to avoid that wretched term).
In his increasingly rare spare time he tries to spend as much time as possible with his 14 month old son.
Connect with Aden on Twitter: @aden_76.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)
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