(If you don’t see the video embedded above, view it on YouTube.)
We spoke with Lionel again to find out how the blog and the company’s overall social media approach has evolved in the intervening 4½ years. The interview was conducted using a Google+ Hangout. An audio version is available.
Get this podcast:
- Download the MP4 (video) file (106Mb, 37:51)
- Download the MP3 (audio) file (15.7Mb, 39:11)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
He works with a team within the company to coordinate activities and content across all of Dell’s internal and external social media initiatives including the Dell Community Forum and IdeaStorm. These initiatives have one thing in common: to open direct lines of communication between Dell employees and their customers to improve the products and services Dell offers.
Lionel also serves as a technologist to help Dell define new software to monitor and engage in conversations in the blogosphere, and to facilitate collaboration among the Dell teams that respond to customer feedback. He’s also been a catalyst in Dell’s efforts to build its presence in social networks like Facebook, LinkedIn, Flickr, YouTube, Twitter and Google+.
An avid fan of computer hardware, gadgets and Web technology, his early career included a stint at quality assurance and tech support for game developer Origin Systems and hardware and advanced operating systems technical support at Dell.
Lionel earned a degree in archaeological studies from University of Texas. He lives in Round Rock, Texas, with his wife, Aileen, and two children, Louis and Mia.
Lionel is on Twitter at @LionelAtDell.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at [email protected]; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)