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We spoke with Lionel again to find out how the blog and the company’s overall social media approach has evolved in the intervening 4½ years. The interview was conducted using a Google+ Hangout. An audio version is available.
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About our Conversation Partner
He works with a team within the company to coordinate activities and content across all of Dell’s internal and external social media initiatives including the Dell Community Forum and IdeaStorm. These initiatives have one thing in common: to open direct lines of communication between Dell employees and their customers to improve the products and services Dell offers.
Lionel also serves as a technologist to help Dell define new software to monitor and engage in conversations in the blogosphere, and to facilitate collaboration among the Dell teams that respond to customer feedback. He’s also been a catalyst in Dell’s efforts to build its presence in social networks like Facebook, LinkedIn, Flickr, YouTube, Twitter and Google+.
An avid fan of computer hardware, gadgets and Web technology, his early career included a stint at quality assurance and tech support for game developer Origin Systems and hardware and advanced operating systems technical support at Dell.
Lionel earned a degree in archaeological studies from University of Texas. He lives in Round Rock, Texas, with his wife, Aileen, and two children, Louis and Mia.
Lionel is on Twitter at @LionelAtDell.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)