The rise and rise of Sina Weibo

If you want get an idea of which major brands are doing what in China with Sina Weibo, the front-runner in microblogging in that country,  AdAge.com has a compelling feature that highlights what Starbucks and many other consumer brands are doing in tapping into China’s online culture and connecting with…

It’s time to experiment

Recently I visited PeerIndex at their office in the TechHub in east London (aka Silicon Roundabout). They wanted to interview me as part of their video interview series, to talk about digital, social media, public relations and more. That interview has just been published. (If you don’t see the video…

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