Lee Hopkins, FIR’s first correspondent and a social media strategist, has been working on a Ph.D. that originally focused on communication and virtual worlds. He recently shifted his attention to whether the decades-old communication theory of "symbolic convergence" is applicable to Twitter.
In this FIR Interview, co-host Shel Holtz met up with Lee in Sydney, Australia, and recorded a brief video interview about the research. (If you don’t see the video embedded above, watch it at YouTube.)
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About our Conversation Partner
Lee Hopkins is the CEO of Better Communication Results, a consultancy that has assisted companies worldwide to communicate better for better results. He has consulted to a range of organisations, from the medium sized up to the multi-national. Lee holds Honours degrees in Applied Psychology and Sociology from the University of Surrey in England, a Management Diploma from Brunel University in England, and is currently conducting doctoral research at the University of South Australia in order to achieve the award of Doctor of Communication. He is looking into how the tried and tested ‘Symbolic Convergence Theory’ can be applied successfully to today’s online conversation milieu in order to create positive outcomes for organisations and their publics. He has hosted his own podcast and co-hosted another with Alan Jenkins (the return of which we continue to anticipate).
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)