FIR Book Reviews editor Bob LeDrew reviews Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber, founder of Weber Shandwick.
From the inside front cover of Everywhere: "Social media has upended the way the world communicates. No longer just the focus of marketing departments, the conversations taking place online have the power to drive innovation, perceptions, and sales in every industry. From research and development to human resources, from the trenches all the way up to the top brass, social media has transformed how businesses communicate, operate, organize, and create value.
Everywhere explains how to put your digital strategy at the centre of your organization. Social media taps into the collective intelligence of people who are already actively engaged with your company. It sounds an early alarm on trends, issues with your products, and ideas for improvements. Social media allows you to engage honestly and openly with stakeholders in a way that your competitors aren’t."
The book’s website is at thelarryweber.com/books/everywhere.
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Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber
Published March 29, 2011
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