The Hobson and Holtz Report – Podcast #611: August 8, 2011

Content summary: FIR Interview with Michael Spark and FIR Book Review of Katie Paine’s Measure What Matters published, planning FIR Interview with Dell’s Lionel Menchaca for end August; FIR listener survey update; Neville’s partnering with Eric Schwartzman for Social Media Today Hands-On Training in London next month; listener comments discussion; Ragan promo; News That Fits: Everything from search to social media is now vital says GE, Dan York reports on the 20th anniversary of the World Wide Web and more, the Media Monitoring Minute with CustomScoop, print is top among affluent Americans says AdAge survey, McKinsey example shows what can happen when you make a mistake with social media engagement, Pollstream promo, Michael Netzley reports from Singapore on HP Labs report on trends in Chinese social media and more, photographs as compelling content marketing; Shel’s on a three-city Asia tour for IABC next week and won’t be on the show; music from Poor Man’s Whiskey; and more.

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For Immediate Release: The Hobson & Holtz Report, for August 8, 2011: A xx-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

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So, until Monday August 15…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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